Privacy Policy | Gee Hoe Seng

Gee Hoe Seng Pte Ltd | www.ghs.sg | Last updated: 21 April 2026

1. About This Policy

Gee Hoe Seng Pte Ltd (“we”, “us”, “our”) is a Singapore-registered company providing licensed waste management and recycling services to businesses. This policy explains how we collect, use, store, and protect personal data when you use our website at www.ghs.sg, contact us, or purchase products through our online shop.

This policy applies to all data collected through ghs.sg and through direct business communications. It is written in compliance with the Singapore Personal Data Protection Act 2012 (PDPA).

2. Data Controller

Gee Hoe Seng Pte Ltd
Registered in Singapore
Website: www.ghs.sg
Phone: +65 6844 1323
Email: [email protected]

3. Data We Collect

We collect the following types of personal data:

Contact information: name, business email address, phone number, and company name submitted via contact forms, enquiry forms, or WhatsApp.
Order information: billing address, delivery address, and order details submitted through our WooCommerce shop.
Usage data: pages visited, time spent on pages, device type, browser type, and referring URL. Collected via Google Analytics.
Search data: queries that lead to our site, click-through rates, and search impressions. Collected via Google Search Console.

We do not collect sensitive personal data such as NRIC numbers, passport numbers, or financial account details through this website.

4. How We Use Your Data

We use the data we collect for the following purposes:

To respond to service enquiries and provide quotations.
To process and fulfil product orders placed through our shop.
To schedule and coordinate waste collection or recycling services.
To improve website content, user experience, and search performance.
To send service-related communications (not marketing without your consent).
To comply with our legal obligations as an NEA-licensed waste collector.

5. Cookies

Our website uses cookies. Cookies are small files stored on your device that help us understand how visitors use our site. We use the following types:

Essential cookies: required for the website and shop to function correctly (for example, shopping cart and session management).
Analytics cookies: Google Analytics uses cookies to collect anonymous usage data. This data is aggregated and does not identify individual users.

You can disable cookies in your browser settings. Disabling analytics cookies will not affect your ability to use the site or shop.

6. Google Analytics and Google Search Console

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects data such as pages viewed, session duration, device type, and geographic location at city level. This data is anonymous and aggregated. We do not enable Google Signals or any cross-device tracking.

We use Google Search Console to monitor our site’s search performance. Google Search Console does not collect personal data about individual users.

For more information on how Google handles this data, visit policies.google.com/privacy.

7. Data Sharing

We do not sell your personal data. We do not share your data with third parties for marketing purposes. Data may be shared with:

Service providers: companies that support our website and operations, including our hosting provider, payment processor, and email platform. These providers process data only as instructed by us.
Regulatory authorities: the National Environment Agency (NEA) and other Singapore government agencies where required by law.
Professional advisers: lawyers, accountants, and auditors, under confidentiality obligations.

8. Data Retention

We retain personal data only for as long as necessary:

Enquiry and contact records: retained for 3 years from last contact, then securely deleted.
Order records: retained for 7 years to comply with Singapore tax and accounting obligations.
Analytics data: retained according to our Google Analytics data retention settings (currently 26 months).

9. Data Security

Our website is served over HTTPS. Access to personal data within our systems is restricted to staff who need it to perform their work. We review our data security practices regularly. In the event of a data breach that poses a risk of significant harm, we will notify the Personal Data Protection Commission (PDPC) and affected individuals as required by law.

10. Your Rights Under the PDPA

Under the Singapore Personal Data Protection Act, you have the right to:

Access: request a copy of the personal data we hold about you.
Correction: request that we correct inaccurate or incomplete data.
Withdrawal of consent: withdraw consent for data use where we rely on consent as the legal basis.
Data portability: request your data in a structured, machine-readable format where applicable.

To exercise any of these rights, contact us at [email protected]. We will respond within 10 business days.

11. Third-Party Links

Our website may link to third-party sites, including NEA publications, certification bodies, and industry resources. We are not responsible for the privacy practices of those sites. We recommend you review their privacy policies before submitting any personal data.

12. Changes to This Policy

We may update this policy from time to time. When we do, we will update the date at the top of this page. If changes are significant, we will make reasonable efforts to notify users. Continued use of ghs.sg after any update constitutes acceptance of the revised policy.

13. Contact and Complaints

For any questions about this policy or to submit a data request:

If you are not satisfied with our response, you may lodge a complaint with the Personal Data Protection Commission (PDPC) at www.pdpc.gov.sg.